文档介绍：Enough with
the Social Media BS.
Give me the realz.
Social Fresh Conference // 24 August 2009
SOCIAL MEDIA IS NOT FREE.
1. It takes people.
2. It takes technology.
3. It takes time.
… all of which are limited resources.
We have… rocks.
These resources
=
100%
of your budget
Head Count
Advertising
E-Marketing
Inbound Call Center
Each resource
has a specific cost
Sales Dept.
Public Relations
Marketing
.
Accounting
Each resource
yields specific results
These resources
generate
100%
of your business
Head Count
Advertising
E-Marketing
Inbound Call Center
Sales Dept.
Public Relations
Marketing
.
Accounting
Losing even 1%
of your budget’s efficiency
could seriously ruin
your day.
Okay fine. But if
I’m going to take a chance
on this social media thing,
it had better make good business
sense! Why should I allocate
resources to it?
Reason #1:
It will result in a cost reduction.
Maybe in customer service?
You mentioned something about
business intelligence and
market research?
Reason #2:
It will generate more revenue.
I want more transactions,
new customers,
more customer loyalty,
etc.