文档介绍：Business ethics and stakeholder analysis
In "Business Ethics and Stakeholder Analysis," business ethics professor, h Goodpaster, challenges the stakeholder view advocated by Freeman and Carroll. He distinguishes between stakeholder analysis (figuring out which stakeholders are affected and how) and stakeholder synthesis (deciding what to do when not every stakeholder interest can be satisfied). He argues that stakeholder analysis is morally neutral in that by itself it doesn’t tell managers what, ethically speaking, they should do. To get to decision making, a synthesis is necessary, but Goodpaster argues that stakeholder theory is not capable of providing a convincing synthesis.
First though, the author distinguishes between strategic and moral synthesis. Strategically, a manager could ask how specific attention to stakeholder interests would or would not advance the firm’s interests. The manager might say that if our forestry pany doesn’t pay attention to the demands of environmentalists, the environmentalists may anize a boycott of our lumber. Presumably in a moral synthesis, the manager would be asking whether it was right or even obligatory for pany to do what the environmentalists were advocating, for example, stop clear-cutting forests and engage in selective logging.
Goodpaster says that a moral stakeholder synthesis would involve a multi-fiduciary perspective, so t