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chapter5Perception and Individual Decision Making资料.ppt

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chapter5Perception and Individual Decision Making资料.ppt

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chapter5Perception and Individual Decision Making资料.ppt

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文档介绍:Chapter 5
Perception and Individual Decision Making
What personality types are included in the Myers-Briggs Type Indicator?
1. Extroverted(外向的) or Introverted(内向的) (E or I)
2. Sensing (感觉)or Intuitive(直觉) (S or N)
3. Thinking or Feeling (T or F)
4. Perceiving(感知) or Judging(评价) (P or J)
What is the Big-Five Model?
1. Extroversion(外向)
2. Agreeableness(适合,一致)
3. Conscientiousness(尽责的)
4. Emotional stability(情绪稳定性)
5. Openness to experience(对经验的开放性)
Quiz
What are the three method to measure personality?
1. Self-report surveys
2. Observer-ratings(观测者等级评定) surveys
3. Projective measures (Rorschach Inkblot Text; Thematic Apperception Text TAT)
What are the two types value of Rokeach value survey?
1. Terminal Values (终极价值观)
2. Instrumental Values(工具价值观)
What is the content of Framework for Assessing Cultures?
Power distance (权利距离)
Individualism vs. collectivism (个人主义和集体主义)
Quantity vs. quality of life (生命数量与生活质量)
Uncertainty avoidance (不确定性规避)
Long-term vs. short-term orientation (长期与短期取向)
Quiz
Perception
Process by which anize and interpret their sensory impressions in order to give meaning to their environment.
(知觉是指人们为了赋予外界环境以意义而对感觉映象加以组织和解释的过程)
People’s behavior is based on their perception of what reality is, not on reality itself.
What is personality ?
Perception
Factors in the situation
Factors in the perceiver
Factors in the target
Factors influencing perception
Person perception: making judgment about others
大话西游中的唐僧
Attribution Theory (归因理论)
Judging people differently depending upon meaning attributed to a behavior
Determine whether caused internally or externally.
Internally caused behaviors are those that are believed to be under the personal control of the individual.
Externally caused behavior is seen as resulting from outside causes; that is, the person is seen as having been forced into the behavior by the situation.
Attribution Theory (归因理论)
Three determining factors of attribution theory:
1. Distinctiveness (区别性) - different