1 / 41
文档名称:

Media Scene Update for 2nd Company Meeting资料.ppt

格式:ppt   页数:41
下载后只包含 1 个 PPT 格式的文档,没有任何的图纸或源代码,查看文件列表

如果您已付费下载过本站文档,您可以点这里二次下载

Media Scene Update for 2nd Company Meeting资料.ppt

上传人:翩仙妙玉 2012/7/24 文件大小:0 KB

下载得到文件列表

Media Scene Update for 2nd Company Meeting资料.ppt

文档介绍

文档介绍:1
Media Scene Update for pany Meeting

2
Mission
To deliver :
the right message
in the right place
in the right time
to the right target
at the right cost
3
More media fragmentation
More media vehicles
More advertisers
More clutter
More advertising space
4
Interactive Media
5
6
Only 3 day after the news, the advertiser can have a ad response to the news
7
ration by %
Source: CNNIC Report
8
user doubled every 6 months
‘000
Source: CNNIC Report , China work Information Center
9
More means
10
household ration by cities
14
15
16
16
17
18
20
21
25
0
10
20
30
Shanghai
Shenyang
Chengdu
Wuhan
Hangzhou
Nanjing
Jinan
Guangzhou
Beijing
Source: IAMASIA household report