文档介绍：To be most valued by those who most value brands.
How To Use The
External Sources
In Knowledge Center
Prepared by Knowledge Center
28/07/2003
How External Sources Value Us
For Engagements:
Save time
More information & ideas
Update our munity can help
Challenge:
Are you ready for deeper thinking?
Because your value will never be “I can find the information but I can understand and process the information”
case: chinainfobank
How External Sources Value Us
For Personal Training
Subscribe for everyday munity for discussion
Keyword search for subject focused study
Challenge
Do you think it worthwhile to use your spare time to be an category expert?
No one can be expert without spending more time on it
case:
To Use External Sources To petitive Advantages
It’s Not Easy!
To Use External Sources To petitive Advantages
You have to be INSIGHTFUL
You process information more effectively and efficiently
You do not only rely on the information but also your sense
case: McKinsey Quarterly
To Use External Sources To petitive Advantages
You have to be FOCUSED
Choose the subject you have interest
Update yourself everyday by the best information and experience
Structure and review your information often
Summarize your knowledge and write it down
case: The Standard
To Use External Sources To petitive Advantages
You have to be ACTIVE
Use the munity to share experience
Use all the opportunities to share with each other
Put your opinions under pressure
Promote yourself with the HR section and have more related engagements as exercise
case: i-Advertising
How to Use Effectively
Media
News
Profiles
Statistics
Template
Training
Others
Business consulting
Category knowledge
Creative
General
Human resource
Macro Environment
Market research
Attributes/Indices of External Sources
Category
Type
case: China Demographics