2 Mission To deliver : the right message in the right place in the right time to the right target at the right cost 3 More media fragmentation More media vehicles More advertisers More clutter More advertising space 4 Interactive Media 5 6 Only 3 day after the news, the advertiser can have a ad response to the news 7 ration by % Source: CNNIC Report 8 user doubled every 6 months ‘000 Source: CNNIC Report , China work Information Center 9 More means 10 household ration by cities 14 15 16 16 17 18 20 21 25 0 10 20 30 Shanghai Shenyang Chengdu Wuhan Hangzhou Nanjing Jinan Guangzhou Beijing Source: IAMASIA household report