文档介绍：Unit 3 Advertising Passage A: The Victim zl April, 2012
Teaching Plan
Teaching aims:
To develop the students’ reading and speaking abilities.
To talk about the advantages and disadvantages of advertising
Teaching tasks:
Vocabulary
Language points
Oral English practice
Key points:
Topics about advertising
Language points in the passage
Teaching steps:
Step 1: Warming up
Step 2: Vocabulary
Step 3: Text Understanding
Step 4: Intensive Reading
Step 5: Debate & Exercises
MacDonald:I’m lovin’it
麦当劳:我就喜欢
Step 1 : Warming up
Step 1 : Warming up
Sprite: Obey your thirst.
雪碧:服从你的渴望
Apple: Think different.
苹果:创意与众不同
Step 1 : Warming up
Step 2 : Vocabulary
New Words:
: that deal with the publicizing of goods,esp. to increase sales广告业,广告事务
related words: advertise ...做广告
advertiser  n. 广告商
advertisement
ad. n. 广告(缩写)
2. shop-a-holic:n. one who is extremely fond of shopping 购物狂
related words:alcoholic n. 酒鬼 workaholic n. 工作狂
: n. cupboard or small room for storing things 衣橱
: v. make untidy or confused 胡乱地填满
:, animal, etc. suffering injury, pain, loss, etc. 受害者,牺牲品
: vt. state precisely the meaning of 给... 下定义
(related word: definition 定义)
: , attempt to find 寻求
: adj. coming up 即将来临的
: adj. lying under or beneath 潜在的
: adj. of or relating to society 社会的(related word: society 社会)
: vt. help the growth or development of (sth.) 培养,促进
: adj. charactierized by or full of glamour 富有魅力的
: n. using up of food, energy, resources, etc. 消费
Step 2 : Vocabulary
Phrases:
1. a lover of fashion 时尚爱好者
2. name-brand items 名牌产品
3. get what sb. pays for 物有所值
4. a victim of advertising 广告的受害者
5. preppy all-American girl 干净利落的典型美国女孩
6. snobby rich girl 自命不凡的富家千金
7. ing style 最新潮流
8. underlying images 潜在信息
9. a certain look 特定类型
Step 2 : Vocabulary