文档介绍：ability of sale channels developments work construction, the ability of brand management, the ability of supply chain conformity. Probing into the internal environment pany A with the discussion under Value Link Theory and IFE Matrix, this paper believes pany A has a favorable namely, the strong ability of finance resources and the available current sale channels work. But it also faces disadvantage in unfamiliar with instant noodle industry, factory in a remote location with high cost, the ability of supply chain conformity, the ability of promotion. It is argued pany A faces weakness more than strength. Last, the paper discusses the matching pany A and the instant noodle industry with SWOT Model. The related evaluation leads to a conclusion pany A is not matching instant noodle industry.
KEY WORDS instant noodle industry, company a, feasibility
目录
中文摘要英文摘要
摘要……………………………………………………………………Ⅰ ABSTRACT……………………………………………………………Ⅲ第一章绪论......................................................................................... 1
论文研究的背景及意义..................................................................... 1
A 公司概况 1
研究的目的与意义..................................................................................... 2
论文研究思路与框架......................................................................... 2
论文研究思路............................................................................................. 2
论文研究框架............................................................................................. 3
第二章方便面行业现状及发展趋势分析.......................................... 4
我国方便面行业的发展历程与基本概念介绍................................. 4
我国方便面行业的发展历程..................................................................... 4
方便面的基本概念..................................................................................... 5
我国方便面行业现状分析................................................................. 6
我国方便面市场概述................................