文档介绍：安徽工业大学工商学院
《品牌与策划》课程设计
专业市场营销
班级市 0741
姓名仲菁∕何晓倩
学号 071848230∕071848172
二○一○年十二月
目录
1、青岛啤酒简介·····································(3)
2、行业环境分析·····································(3)
······································(3)
······································(4)
··································(5)
······································(5)
3、品牌分析
·········································(5)
··································(5)
·································(6)
···························(6)
4、品牌诊断·········································(9)
·······························(9)
············(10)
,出现了“伪定位”···