文档介绍：安徽工业大学工商学院《品牌与策划》课程设计专业市场营销班级市0741姓名仲菁∕何晓倩学号071848230∕071848172二○一○年十二月目录1、青岛啤酒简介·····································(3)2、行业环境分析·····································(3)······································(3)······································(4)··································(5)······································(5)3、品牌分析·········································(5)··································(5)·································(6)···························(6)4、品牌诊断·········································(9)·······························(9)············(10),出现了“伪定位”···········(10)5、解决方案··········&