文档介绍：Abstract
Abstract
Now international large cities pleting the change which from magistral
manufacturing to magistral service. In this course of the change, creative industry
e important increasing point of economy develop quickly. The world concern
animation ic industry which qua an important part of creative industry more
and more. Although Chinese animation ic menced early, it stay
developmental junior period for social and historical cause and drop behind American
and Japanese animation ic industry. Aim at the developmental actuality of
Chinese animation ic industry, the most important question is establish a
comprehensive and effective animation ic chain. In every joint of this chain,
market joint is the most unsubstantial one. The center of market is establishing the
market strategy which could accelerate animation ic product’s sale.
According the condition of international animation ic market, there are three
market strategy, brand market strategy, distributing channel strategy, promotion
strategy. It’s market rule which international and inland animation ic
company feel out in practice, the market rule could be applied in the process of
Chinese animation ic industry. Furthermore China need to establish animation
ic product’s market strategy which have Chinese feature with actual condition
of animation ic market. First, Chinese animation ic market need stuff
who is familiar with rule of animation ic market and market regulation. So
national correlative department need to train this kind of stuff to accelerate market of
animation ic product. Second, the leading market model of Chinese animation
ic product is small workshop management, which circumscribe the step of
Chinese animation ic industry’s advancing. Building professional animation
ic product super market could constitute animation ic chain. Third,
building animation ic production corporation pany,
pany, pany, TV station to break the situation of Chinese
animation ic and engend