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中国网民购买决策影响力研究
报告简版
iResearch China E-consumer Decision-making Research Report
2009年
中国网民购买决策影响力研究报告简版 2009 年
iResearch China E-consumer Decision-making Research Report
目录
Ⅰ.研究背景..............................................................................................................................2 
Ⅱ.研究方法..............................................................................................................................3 
Ⅲ.概念定义..............................................................................................................................5 
Ⅳ.问题索引..............................................................................................................................7 
Ⅳ.报告摘要..............................................................................................................................9 
Ⅴ.报告正文........................................................................................................................... 10 
............................................................................................ 10 
中国网络购物市场发展历程..................................................................................... 10 
中国网络购物市场分析............................................................................................ 11 
..................................................................................... 12 
网络购物决策影响因素............................................................................................ 12 
环节一:网络购物决策前信息搜寻.......................................................................... 13 
网购用户购买前主要信息查询方式................................................................ 13 
.................................................................................. 14 
用户属性对网购决策的影响力................................................................................. 14 
收入对网购用户购买决策的影响..................