文档介绍：毕业论文(设计)
题目大学生炫耀性消费问题分析
学生姓名专业班级
所在院系
指导教师职称
所在单位
教研室主任
完成日期年月日
摘要
消费是人类社会的一个永恒话题,也是伴随人们出生就持续的行为。消费是连接人与社会的重要纽带。随着经济的高速发展和人们的生活水平的不断提高,消费者的心理和行为已经发生了很大的变化。受社会上一些不合理消费观念的影响,大学生这一接受高等教育的特殊消费群体中出现了不合理的炫耀性消费现象。炫耀性消费者不是看中消费品的实际使用价值,其用意不在于满足实用和生存需要,而是更多的关注于背后的炫耀性诉求,主要在于向人们炫耀自己的财力、地位和身份,满足虚荣心的消费。
本文首先解释了炫耀性消费的含义并且描述了其消费特征,接着分析了国内消费者以及大学生消费者的炫耀性消费现状。其次从社会,经济和文化方面分析了大学生炫耀性消费的起因并揭示大学生炫耀性消费带来的不利的影响。最后指出社会、学校以及家庭等方面都应采取积极的措施正确引导消费,使大学生消费者树立科学的消费观,使得其消费行为趋于理性,进行合理消费。同时,引导大学生进行健康消费,对于促进大学生全面发展和社会进步有着十分重要的理论和实践意义。
关键词: 炫耀性消费大学生不良影响对策
ABSTRACT
Consumption is an enternal topic in human society, as well as the continous behavior that goes along with birth. It is also the essential link linking people and society. With the rapid development of our country's economy and the remarkable improvement of people's living standard, the consumers' psychology and behavior have changed a lot. Influenced by the unreasonable consumerism of the society, conspicuous consumption appeared to the special group of college students who receive higher education. In fact, conspicuous consumers do pay attention to the mental requests of conspicuous consumption rather than the actual utility value of the products and the satisfaction of basic demanding. They emphasize on showing off his own wealth, social status and identity to meet their purpose of conspicuous consumption.
Firstly, the thesis explained the meaning of conspicuous consumption and the characteristics of it. Then, it analyzed the current situation of conspicuous consumption of our whole consumers and college students. Secondly, it analyzed the reason of college students' conspicuous consumption and the bad influence from society, economy and culture, Therefore, all of the society, the colleges and the families should take active measures to lead correct consumption, helping the students develop scientific consuming ideas, and promoting consuming behavior more rational. At the same time, guiding healthy consumption is of great the