文档介绍：优衣库 B2C 电子商务的多仓库问题研究
摘要
在分析传统配送物流与电子商务物流共性与差异的基础上,依据过去一年里(2009/05-2010/04)优衣库订单的地域分布情况以及各项物流成本的考量,探讨如何通过增加仓库来降低配送成本、缩短配送时间以提高顾客满意度,并提出增设北京、广州分仓的方案。
从仓储成本角度计算了增加分仓对整体物流成本的影响,论证了增设北京、广州分仓的可行性。探讨了目前情况下是否有继续增加分仓的可能性,并论证了这一方案的最优性。
探讨了增设北京、广州分仓这一方案下的库存策略,给出了计算安全库存的公式,并提出了分仓和总仓之间进行库存调拨的若干规则。
最后结合我国网购的发展情况和趋势,以及优衣库本身的发展目标,我们考虑了近期和远期可能出现的订单增长情况,并给出了我们的对策。
关键词: B2C 电子商务网购多仓库库存策略安全库存
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Study on multi-Warehouses Location of UNIQLO B2C merce
ABSTRACT
Based on the analysis of logistics costs and geographical distribution of orders in the past year of pany , this article focus on how to decrease the storage costs and shorten delivery time , by using optimal method of the total costs and total transport time-consuming. A solution is proposed that Shanghai is a general warehouse, Beijing/Guangzhou as branch warehouse.
This thesis Calculated the decreased logistics costs by adding more branch warehouses , demonstrate it’s reasonable to add Beijing/Guangzhou warehouse as branch warehouses. In the same time, it discussed the possibility of add more warehouses and proved the proposed project is the best.
This thesis also discussed the inventory strategy in the case of multi warehouses, given the equation of safety sinventory and the rules of Inventory Move between general warehouse and branch warehouse.
KEY WORDS:B2C, merce, general warehouse , branch warehouse, optimal method ,safety inventory
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目录
1 绪论............................................................1
研究背景....................................................1
中国网络购物行业整体发展情况概述........................ 1
中国网络购物行业发展环境的 PEST 分析 2
中国网络购物行业发展状况................................ 4
中国网络购物的用户特征.................................. 6
研究意义....................................................7
总体思路和研究方法..........................................7
论文的创新之处..............................................8
论文的框架结构与主要内容....................................8
2 电子商务物流与传统配送物流的共性与差