文档介绍：模式对网络文化的影响。其一,随着大众传播由“一对多”的广播过程变为“多对多"的互播过程,媒介机构的文化霸权被彻底解构,受众集信息的消费者和生产者于一身,他们对媒介的广泛参与成为了获取文化权力的唯一途径。其二,SNS为小众群体的聚合提供了平台, 在SNS网络社区中.,亚文化成为了表达自我、追求高度身份认同的小众文化的集合,与此同时,主文化对亚文化的收编也因为媒介环境的改变而衍生出了新的类型。其三,基于“朋友的朋友”而结成的社会化网络,将人们的真实生活带入了虚拟的网络,同时又将网络中的社会关系引入了现实生活。在这种人际传播的真实化回归作用下,媒介文化中真实与虚拟彼此互动,丰富了人们的社会生活,另一方面, 真实与虚拟的冲突也时常发生,对现实生活造成不利影响。这些理论论述的基础并非一些表面化的现象概括,而是诸如参与式文化、亚文化、真实虚拟的文化等经典文化理论,由深刻的学理介入研究,再以豆瓣网的具体实践来解读学理,期间辅之以问卷调查、内容分析、比较分析等科学研究方法,用事实来对结论进行验证。
最后,对媒介文化的误解造就了许多人对新媒介的排斥和回避, 基于“媒介批判”的传统媒介素养教育已经不适用于SNS时代,针对SNS中媒介文化的特质,文中提出了侧重“媒介交往"和“媒介参与”的新媒介素养,并且结合SNS中文化的利弊辩证地概述了通过培养青少年媒介技能、媒介思维和安全意识来开展新媒介素养教育的方略。在“以人为本"的媒介时代里,文化发展的困境,也必须依靠提高人自身的素养来突破。文章最终以新媒介素养为落脚点,体现了媒介文化研究源于生活,归于生活的逻辑理念。关键词:SNS,媒介文化,传播
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ABSTRACT
technology is continuous upgrading after experienced the revolution from WEB to ,people entered a era of a on SNS municating and receiving information through SNS chain relationships,and expanding social interaction base
on the SNS has e a global cultural rise of SNS technologies and concept indicates that the work is entering a¨people of people¨era from a¨man and machine¨ with this,Cyberculture is near to characteristics of participatory、interactive and real reviewing the changes of information dissemination and medium culture in different media
environment through the odd and varied cultural representation in SNS munities,Deeply understanding the representation from the change in people’S virtual and real-life,Opportunely updating the the impression of public mind on new media and new medium culture, making people improve the media literacy which fits the new media
environment,SO as to enrich the spiritual life better,and make new media
services for the real-life has e the purpose and significance of this
essay.
In the view of it,this essay discusses the novel and unique theme on“munication of Culture in SNS”,Taking the DouBan
site who is the most unique SNS site for example to make the theory
First