文档介绍：华 中 科 技 大 学 硕 士 学 位 论 文
Abstract
Civil-Military Integration is a vocabulary specially used for the development of the military enterprises of our country, which has e a hot topic of the building and development of our country's defense science and technology industry. Civil-Military Integration development is the only road for the sustainable development and transformation and upgrading of defense science and technology industry.
Because of the long-term effects of planned economy system, military enterprises lack systematic and effective strategic management. Therefore, research of civil-military integration development strategy will help military enterprises to formulate and regulate development strategy. The paper takes pany, a typical military enterprise, for example, mainly studies the development strategy of civil-military integration of pany. It begins with civil-military integration theory and strategic management theory, uses PEST analysis method and Porter five-force Model analysis method to analyze pany’s internal and external environment under the background of civil-military integration. The paper also takes the civil-military integration product, palletizing robot, for example. Comparing with its petitors and using SWOT method to formulate pany's strategy framework, it adopts SWOT analysis method, IFE matrix and EFE matrix to find out development strategy. Finally, on formulating the implementation plan, the paper connects pany's median and long-term target and development thought to fulfill by stages, provides implementation guarantee programmes. The research in this paper is expected to solve pany management problems, clearly define enterprise development direction and give certain reference to similar enterprise.
Keywords: Military enterprise, Civil-military integration, Strategic management, SWOT analysis
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