文档介绍：河北科技大学硕士学位论文
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Abstract
Abstract
Chinese traditional pattern is a cultural treasure,which has a long existed for thousands of years,it still exudes endless develops along with the development of social civilization and,always stays close to the good wishes of the public, which reflects the unique Chinese traditional is the graphic expression of the
ancient Chinese spiritual sustenance and aesthetic ideas about happy the development of economy and the fierceness of petition,brand image design gets more and more attention from all social ,Chinese art design is influenced by international styles to a large order to highlight personality, designers can u∞Chinese traditional patterns in the contemporary designers, the challenge is to promote understanding of the spiritual meaning of the traditional bine the Chinese traditional patterns and modem design concepts properly, and make use of bination in modem brand image design.
This paper gives a detailed description of traditional Chinese auspicious pattems,its categories of topics,artistic styles,cultural implications and application in the auto beauty brand image the basis of literature review,this paper will focus on the
following points.
and application of China’S traditional patterns
The traditional pattem is the expression of Chinese traditional culture,and the artistic expression of traditional values,world outlook philosophy and the crystalizaion of the Confucianism,Buddhism,an pursuit of harmony and happiness is mon goal of Chinese traditional culture has a long hist0吼broad and far-reaching brand image design,only by understanding the quintessence of the culture Can we express its beauty,meaning and spirit in the design.”Only in this way Can we make the brand with Chinese cultural connotation.
oftraditional patterns in the unicorn Car beauty brand ima