文档介绍：2018/7/5 >> Document Title
© Copyright IBM Corporation, 2002
1
Contents
Subject or context
Major idea or mendation
Benefits or value proposition
Evidence and analysis
Detailed mendations and actions
2018/7/5 >> Document Title
© Copyright IBM Corporation, 2002
2
This Effort Is Designed to Assist the pany to identify Wireless Market Opportunities
Define the Wireless Marketplace and Its Evolution
Describe and Size Wireless Markets
Identify XYZ’s - Addressable Markets
Key market players and dynamics
IBM’s perspective on the key strategic issues
Near-term evolution of the wireless market
Application markets and sizes
Devices markets and sizes
Infrastructure markets and sizes
Current players in each market and relative strengths and weaknesses
Identify and describe XYZ -addressable markets
Evaluate the size of the impact that XYZ can make
Identify critical ess factors
XYZ’s objective is to gain insight into the evolution of the wireless market in order to identify market opportunities for XYZ
Identify Un-Addressed Opportunities for XYZ
position
Key players
Critical ess factors
Evaluate opportunities against XYZ capabilities, customers, channels, and technologies
SUMMARY CONCLUSIONS
Subject - Context
2018/7/5 >> Document Title
© Copyright IBM Corporation, 2002
3
Channels Will Provide Incremental Leads and Revenue
IBM believes there is a substantial opportunity in the online leasing market
pany should target the following customer segments:
Professional Services and Manufacturing
IT, office, and manufacturing collateral classes
Small business, small ticket market
These customers should be targeted with a multi-channel approach:
Indirect
Aggregators
Direct
The major channel to these customers will be the indirect one--through intermediaries that give access to the customer at the point of transaction
Each of these channels appeal to customers with unique buying petitors are moving into the online leasing space; pany should move quickly
M