文档介绍：Introduction to the Swimwear Market泳衣市场的介绍
Alexandra Suhner
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Agenda日程
Swimwear Market 泳衣市场
The Consumer 消费者
Key Brands主要品牌
Bestsellers 热卖品
Marketing and Promotion 营销与推广
Trends 趋势
Research: Just Style and Mintel
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Please note that the images and facts in this lecture are copyright protected and cannot be used for mercial purposes or distribution.
请注意:此次讲座所含图片和文字均受版权保护,不可用作任何商业目的和转发。
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The Swimwear Market泳衣市场
Sink or swim: the swimwear market to 2014
沉没或“游泳”:2014前的泳衣市场
The fall-out from the global credit crunch is likely to have an adverse effect on the clothing industry for some time.
全球金融危机未来还会对服装产业产生负面影响
Overall, it could lower world swimwear growth between 2008 and 2014 from % to % and leave the world market at retail worth US$ rather than , according to a new report from just-style.
据just-style的新报告显示,2008-2014年,%%,
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The Swimwear Market泳衣市场
This worst-case scenario, the report says, is likely to lead to a "considerable reduction in the exceptionally large number" of swimwear brands that exist today.
报告还说,糟糕的经济可能使泳衣品牌“大幅减少
Ed Hardy
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The Swimwear Market泳衣市场
Retail market in 2008
2008年零售市场
Just-style estimates the retail market for swimwear and beachwear in 2008 is worth US$ - a % rise on the market's value of US$ in 2006. 
just-,%
Within this, women's swimwear represents 70% of the world total value, followed by men's swimwear (17%), girls' swimwear (10%), and boys' swimwear (4%).
女式泳衣占70%,接下来是男式泳衣(17%),女孩泳衣(10%),男孩泳衣(4%)
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The Swimwear Market泳衣市场
Overall, just-style estimates that the average world retail price for swimwear and beachwear in 2008 is US$. (up from $ in 2006)
just-。()
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The Swimwear Market泳衣市场
Why the slow growth?
为什么增速缓慢?
the current uncertain economic situation
现今不确定的经济形势
long-term population stagnation
人口增长长期滞后
the shift in brande