文档介绍：The
Google
WAY
How pany Is Revolutionizing
Management As We Know It
Bernard Girard
GIRARD
$ ($ CDN)
The
Shortly after World War I, Ford and GM
created the large modern corporation, with
The GOOGL its financial and statistical controls, mass
production, and assembly lines. In the 1980s,
Google Toyota stood out bining quality with
continuous refinement. Today, Google is
reinventing business yet again — the way we
work, anizations are controlled, and
how employees are managed.
Bernard Girard is the author of several books
on management and has consulted for some Management consultant Bernard Girard has
of the world’s best-known firms. He lectures “I think Google should be like been analyzing Google since its founding in
globally on Google’s management strategies 1998, and now in The Google Way, he explores
and ways they can be applied to businesses Google’s innovations in depth — many of
of all kinds. a Swiss Army knife: WAY which are far removed from the best practices
taught at the top business schools.
clean, simple, the tool you E WAY As you read, you’ll see how much of Google’s
ess is due to its focus on users and
automation. You’ll also learn how eCommerce
want to take everywhere.” has profoundly changed the relationship
between businesses and their customers, for
the first time giving customers an important
— Marissa Mayer, Vice President of Search Products and User Experience
role to play in a major corporation’s growth.
How pany Is Revolutionizing Finally, Girard speculates about the limits of
Google’s business model and discusses the
Management As We Know It challenges it will face as it continues to grow.
Google’s culture is one of innovation. Why not
make that spirit of innovation your own?
Bernard Girard
ISBN: 978-1-59327-184-8 pany profiles
5 2495
9 781593 271848 6 89145 71840 9
The Google Way
The
Google
Way
How pany Is
Revolutioni