文档介绍：沈阳理工大学
毕业论文
题目北京动力源辽宁地区
2004年7月—12月整体营销方案
2004年6月11日
摘要
本文是一篇整体营销方案,以增加北京动力源2004年7月——12月在辽宁市场的销售量为最终目标。介绍了北京动力源企业的概况,对企业的整体营销环境进行了分析。其中包括企业的外部环境分析、企业内部环境分析。根据上述分析的结论,设计了明确、具体的整体营销方案。整体营销方案是此篇论文的重点,包括对整体营销的概述、对企业整体营销方案的制定。最后,对整个方案做了预算。
整体营销是一种完整的企业营销方案,它贯穿了企业经营的各个方面,能够快速增加销售量的方法。由于通信电源产品逐步走向同质化,竞争加剧,每个企业都精心地企业制定营销方案,力图快而多的增加企业的市场份额。因此,北京动力源为辽宁地区2004年7月——12月制定了一套完整的整体营销方案,已达到增加销售量的效果。
关键词:整体营销,通信电源,方案
ABSTRACT
This text is a the whole marketing project, then increase the 2004 of Peking motive source July the —— the sale quantity in the market of Liaoning December for end the general situation of the motive source business enterprise of Peking, proceeded the anal- ysis to the whole marketing environment of the business them include the internal environment in analysis, business enterprise in environment in exterior analysis of the business to the ab- ove analytic conclusion, designed clear and definite and concrete the whole marketing whole marketing project is establishment that this thesis that point,in- clude to say all to the marketing of the whole, to business enterprise the whole marketing , did the budget to whole project.
The marketing of the whole is method that each aspect that a kind plete business enterprise marketing p- roject, it pierced through the business enterprise opera- te, can increase the sale quantity the correspondence power supply product heads for gradually together the quality turns, competing to turn worse, each business enterprise is all and with meticulous care the business enterprise establishment marketing project, the dint diagram is quick but much of the market quota of the increment business , the motive
sou- rce of Peking is a 2004 of Liaoning region July the —— established a set plete the whole marketing project December, arriving the result that increase the sale quantity already.
Keywords:The marke