Amacom Franchising and Licensing Two Powerful Ways To Grow Your Business In Any Economy 3Rd Edition.pdf

文档介绍：F RANCHISING &
L ICENSING
THIRD EDITION
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F RANCHISING &
L ICENSING
THIRD EDITION
TWO POWERFUL WAYS TO
GROW YOUR BUSINESS IN ANY ECONOMY
ANDREW J. SHERMAN
American Management Association
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information in regard to the subject matter covered. It is sold with the
understanding that the publisher is not engaged in rendering legal,
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Library of Congress Cataloging-in-Publication Data
Sherman, Andrew J.
Franchising & licensing : two powerful ways to grow your business in
any economy / Andrew J. Sherman.—3rd ed.
p. cm.
Includes bibliographical references and index.
ISBN 0-8144-7222-2
1. Franchises (Retail trade)—United States. 2. License
agreements—United States. I. Title: Franchising and licensing. II.
Title.
2003
—dc21
2003012749
᭧ 2004 Andrew J. Sherman.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced,
stored in a retrieval system,
or transmitted in whole or in part,
in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise,
without the prior written permission of ,
a division of American Manag