文档介绍：MARKETING PROJECT, Radio KKUP
Dave Borough, KKUP Board of Directors, (408) 448-8018, david@
Diane Solomon, KKUP Volunteer, 408-646-6193, diane_solomon@
I. Who we are…
Radio KKUP is one of the last 100% listener supported and 100% volunteer run nonprofit radio stations in the United States. anized as the Radio Club of Cupertino by munity College, University of Santa Clara and San Francisco State students, KKUP has been broadcasting 24/7 since 1972. KKUP’s license is owned by the Assurance Science Foundation, Inc., a nonprofit anization with IRS 501(c)(3) status.
KKUP’s signal can be heard by about two million people in the southern portions of the San Francisco Bay Area and in Santa Cruz and the Monterey Bay areas. Its signal can be heard most strongly in the following geographic areas: Fremont and Mountain View south through San Jose, Morgan Hill, Gilroy, Hollister, Watsonville and Salinas; Santa Cruz County; portions of Monterey and San Benito Counties.
KKUP’s mercial programming reflects the diversity of its listeners. Our programming is a musical quilt of the following genres: Blues, blue grass, country, folk, garage, jazz, Hawaiian, ska, reggae, oldies, world, psychedelic rock and western classical music. KKUP’s world music programming includes programs that exclusively play African, Brazilian, Turkish and Indian music as well as programs that play music from virtual