文档介绍：Apple-Inside Soul
The story of Apple and Steve Jobs
Childhood
Born in 1955 in Green Bay, Wisconsin
Put up for adoption a week after birth
Adoption was finalized under the condition that Steven would attend college
Education
Graduated high school in 1972
Enrolled in Reed College in Oregon, studied Poetry, Literature, and Physics
After one semester, Jobs dropped out of school
Slept on his friends dorm room floor and dropped in on classes of interest
Love For Electronic
Jobs met Steve Wozniak shortly after they both left school while working for Hewlett-Packard(惠普)
“Woz” was an incredibly talented engineer, especially in electronic gadgets
While developing a “blue box” device, Jobs convinced Woz to sell it to Berkeley students.
Steve Jobs
The Beginnings of Apple
After spending time in India in 1974, Jobs returned to America
Steve Jobs , Steve Wozniak And Ronald Gerald Wayne in 1976.
Apple I in 1976, Apple II in 1977, Stepped into positive growth
Leave Apple
1981, IBM finally entered the puter market, and in just two years began to outsell Apple.
After the failure of the Apple III and Lisa, Jobs built The Macintosh pete with the IBM PC.
As sales of the Macintosh took off, CEO John Sculley thought that Jobs was hurting Apple’s ess, and gradually forced Jobs to leave.
NeXT And Pixar
Apple did very poorly in the early and mid 90’s, brought on by poor leadership and puter design.
NeXT’s a great ess with it beautiful design
The late Mac OX operating system is based on NeXT
Steve purchased Pixar in 1985 for $10 Million
10 years later, it e pany of $1 Billion
On January 24th, 2006, Disney
bought out Pixar for $ billion
Back To Apple
Heavy Debt,
Under Deficit
Lack of innovation
No core business
petition:MS, HP
$1
Where should Apple head for?
What will the new Apple CEO do?
Reform In Apple
Management Structure Rebuilding
Cutting The essary Business
Innovation And Design Oriedtal
Concern On The User Experience
New Beginning Of Apple
2001, A