文档介绍：广西工学院鹿山学院
毕业设计(论文)
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二〇年月日
摘要
伴随中国经济的快速发展,中国的城市化进程步入新的历史时期。在知识经济和全球一体化的时代背景下,城市文化成为推进城市可持续发展,提升城市竞争力的重要的"软实力"之一。构建城市文化品牌,是当前城市可持续发展和提升城市竞争力的必然的选择和内在需求,对于推进城市化进程以及城市的转型有积极的作用。本文以柳州奇石文化品牌为个案,通过探讨柳州奇石文化品牌发展历程梳理、构建优势的探讨,发现品牌构建中所面临的现实的尴尬和存在的主要问题,并提出相关对策,进而促进奇石文化品牌的顺利构建。柳州奇石文化品牌的构建对于柳州城市的可持续发展、城市竞争力的提升、城市的转型有积极的作用,并对柳州其他城市文化品牌的建有一定的借鉴意义,进而助推柳州的全面、协调、可持续发展。
关键字:城市文化;城市文化品牌;柳州奇石文化品牌;构建
Abstract
With China's rapid economic development, China’s urbanization is entering a new historical period. Under the time environment of knowledge economy and globalization, urban culture, as a momentous "soft power", helps to promote urban sustainable development, as well as improve petitiveness. Creating an urban culture brand is a necessary selection and the internal demand of maintaining the current city’s sustainable development and upgrade of petitiveness,
and it has a positive effect on promoting the urbanization process and the transformation of the city. This paper takes Liuzhou’s peculiar-rock-culture brand as a case, through discussing the development history of, and petitive advantage of Liuzhou’s peculiar-rock-culture brand, we found the embarrassment and problems that we have to face when building the brand, and propose relevant measures, so as to promote a well-off construction of peculiar-rock-culture brand. Liuzhou’s peculiar-rock-culture brand has a positive effect in the sustainable development of, upgrading petitiveness of, and transformation of Liuzhou City, meanwhile, it can serve as a reference to Liuzhou City’s other cultural brand, thus help to impel the overall coordinated and sustainable development of Liuzhou.
Keywords: city culture; city’s cultural brand; Liuzhou’s peculiar-rock-culture brand; construction;
目录
摘要 I
ABSTRACT II
绪论 1
一城市文化、城市文化品牌、柳州市奇石文化品牌 2
(一) 城市文化 2
(二) 城市文化品牌 3
(三) 柳州奇石文化品牌 3
二柳州奇石文化品牌发展概述 3
(一)柳州奇石文化品牌的发展历程 4
(二)柳州奇石文化品牌构建的现状分析 6
三柳州奇石文化品牌构建的对策分析和解决措施 12
(一)专门的文化经营和管理的复合型人才