文档介绍：The Symbolism of Red and Black in Chinese and Western Cultures
Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can save on energy consumption. When used in the wrong ways, color can contribute to global pollution. As a powerful form munication, color is irreplaceable. Red means "stop" and black means "serious " Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions.
Take red for example: Red is the basic color of homage in Chinese culture, which shows Chinese in spiritual and physical pursuing. Red can symbolize many things, from blood, to love, to infatuation. Basically red symbolizes strong emotions, or things of strong emotions rather than intellectual ideas .For example, red can symbolize excitement, energy, speed, strength, danger, passion, and aggression.
Take red for example: edy: edy out of a tragic event or situation. Black coffee: coffee without milk. Black belt: the highest awarded belt in the martial arts. Blackball: voting against someone in a secret manner to prevent him or her from ing a member of a club. Blackmail: to demand payment or action by means of a threat. Black sheep: a bad character in an otherwise respectable group. Black day: a bad day, or often used before the name of a particular day to symbolize a tragic event, black Tuesday or black Friday for example.
I. The Symbolic Meanings of Red in Chinese and Western Cultures
1The Symbolic Meanings of Red in Chinese Cultures
Red is the basic avocation color of our country cultures. It has manifested the Chinese on spiritual and the material 、喜庆,if the person which facilitates the other people happy marriage calls "红娘",喜庆日子要挂大红灯笼、贴红对联、红福字;男娶女嫁时贴大红"喜"字,we often say some place lively an