文档介绍：·机械制造· 王志亮,等·实现组织与顾客共赢的产品族规划与延迟策略决择
实现组织与顾客共赢的产品族规划与延迟策略决择
王志亮,王云霞,邱胜海
南京工程学院机械工程学院,江苏南京 211167
摘要在大规模定制 MC 模式下,企业通过产品族规划来最大化顾客满意度和最大化组织
利润。基于 MC 的两个实现策略产品设计模块化定制化、制造过程延迟化,提出了一种产品
族定制设计系统化方法。构建多维扩展质量屋、将市场需求有效转换为产品族及成员的定制
属性取值将制造延迟区分过程与供应链相结合,构建多级生产供应库存运作系统、以预测定
制模块及定制产品的成本当配置定制属性与成本而构成虚拟定制产品族时,利用联合分析法
研究市场对各定制产品的偏好效用、以此明确产品族定制规划与延迟形式而不同方案的对比
可决择产品族的适宜定制程度与恰当延迟策略、实现顾客与组织共赢。最后,通过一个实例来
说明理论与方法的有效性。
关键词产品族规划延迟制造供应链联合分析法共赢
中图分类号 TH - 9 文献标志码 A 文章编号 1671-5276 2012 02-0094-04
Planning Product Family and Determining Postponement Strategy
anization and Customers' Win-Win
, ,
WANG Zhi-liang WANG Yun-xia Qiu Shen-hai
, , ,
Faculty of Mechanical Engineering Nanjing Institute of Technology Nanjing 211167 China.
,
Abstract In mass customization MC enterprise plans product family according to maximium customer satisfaction and profits. A
systematic approach for product family's customization design is presented to achieve win-win of customers anization based
on two MC implementation strategies product design modularization customization and manufacturing postponement. A multi-dimen-
sional expanded HOQ house of quality is built to effectively convert market demand to the customized characteristics of product
family and members manufacturing postponement differentiation bined with supply chain to construct multi-level production
,