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美国汽车市场.ppt

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美国汽车市场.ppt

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美国汽车市场.ppt

文档介绍

文档介绍:1
美国汽车物流
2
Schenker AG & BAX Global
提纲

2. 美国汽车的流通模式
3. 美国整车物流行业的运作模式
3
来源:Standard & Poor and . Power and Associates
1. 美国汽车市场
1 据预测, 2008年美国的汽车整车销售将低于1500万辆,比2007年销售下降100多万辆
2 至1998年以来,美国的轻型轿车销售量从未低于1600万辆
4
来源:美国和亚洲汽车制造实践对比
2. 汽车流通模式:美国 VS 亚洲
1 美国中间商少,利润高:生产商-distribution center(配送中心)-经销商
2 亚洲中间商多,利润低:生产商-一级中间商-二级中间商-最终经销商
5
Schenker AG & BAX Global
Customer
Understanding
Marketing
Product
Innovation
Design
Inbound Logistics
Supply of Parts
Supply of Components
Aftermarket
Services
Car Sales
Delivery to market
Final Car Assembly
Tier 3 Supplier
Importer/Dealer
Supply of Modules/ Systems
Tier 2 Supplier
一级供应商
制造商
Tier 0 Supplier
Finished Goods Distribution
Production Supply Logistics
Global Sourcing Logistics
After Sales Logistics
Supply Chain Management Solutions / Value Added Services
Mfc.
美国汽车物流
LSP
6
Schenker AG & BAX Global
3 美国整车物流的运作模式(以Ford 和Honda为例)
OEM的采购流程
3PL for Ford
- Penske Worldwide Logistics
- FedEx
- Autogistics(Ford和UPS的合资企业)
IT :Unixbased Logistics system
3PL for Honda
- CSX transportation and BNSF (railway)
OEM的决策因素
-缩短运输时间
- 使用(OTD)
7
Schenker AG & BAX Global
Service
2004 - 2006
2007
Forwarding
Price/Rates
Price/Rates
Risk Aversion
Risk Aversion
Quality
Process Optimization
Process Optimization
Quality
Financial Stability
References
References
Financial Stability
NAFTA Automotive Logistic Challenges
LP Win/Loss Analysis Based On Customer Decision Drivers
20%
20% of forwarding RFQs have increased their focus on process optimization
Forwarding is still predominately price driven
8
Schenker AG & BAX Global
NAFTA Automotive Logistic Challenges
LP Win/Loss Analysis Based On Customer Decision Drivers
Service
2004 - 2006
2007
Warehousing/JIS/
Assy
Price/Rates
Price/Rates
Risk Aversion
Process Optimization
Quality
Quality
Financial Stability
References
Process Optimization
Risk Aversion
References
References
73% of decisions are based on proces