文档介绍：CONTENTS
CoNTENTS
Abstract in Chinese ..: j I
Abstract in English . ·. .III
1 Introduction。 。.. 。o o..0 oo oo o,oo.:o ..o*o !.1 The background,purpose and significance of research 1
The background ofresearch 1
The purpose ofresearch · ”1
The significance ofresearch .·1
Review of relevant research at home and abroad ..2
Review of foreign research .2
Summary of domestic research ·3
Review .3
Research and technical routes . ”4
Research contents 4
Research methods .j .4
Technical routes 5
2 Definition and theoretical basis of related concepts. .. ..... .... ... ... . ...........6
Definition ofrelated concepts 6
“Farming-Supermarket”Docking ·6
Professional farmers cooperatives : ..6
Theoretical basis ..7
Theory of agricultural products supply chain ·7
Transaction cost theory .8
Consumer demand theory 8
Summary ..9
3 Development status and SWOT analysis of“Farming-Supermarket"Docking in Anqiu City
10
General situation of agricultural industry in Anqiu City .1 0 Development status of“Farming-Supermarket”Docking in Anqiu City .1 l Actively promote the export of agricultural products processing enterprises and
supermarket docking . .....1 1 Set up“Zone-Supermarket”docking counters 一1 2
Develop Beijing high·end market .12
analysis on the development of‘Farming-Supermarket”Docking in Anqiu 2 Summary .. .1 3
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万方数据
4Main problems existing in the development of“Farming-Supermarket竹Docking in Anqiu City
·: ·14 The management level of farmers’professional cooperatives needs to be improved ·-14 High threshold for the acquisition of agdcultural products supermarket ·1 4
4
Supermarket cost is too large - 1
Payment period is too long 1 5
Logistics distribution system needs to be improved ·.1 5 Summary 1 6
5 Experie