文档介绍：郑州轻工业学院
本科毕业设计(论文)

题目基于“电子菜箱”的农产品
网络营销运作分析
学生姓名
专业班级信息管理与信息系统(08-1班)
学号 200806040125
院(系) 经济与管理学院
指导教师(职称)
完成时间 2012 年 6月 1日
基于“电子菜箱”的农产品
网络营销运作分析
摘要
随着互联网的迅猛发展,我国农业已进入新的发展阶段。国内外经济环境要求农产品生产企业在经营中引入现代化的市场营销思路和技术。农产品网络营销是伴随着网络经济的发展而产生的一种新的营销方式,是农产品企业未来的发展方向。尽管我较低,但发展速度很快。信息化基础设施、网络营销配套环境及推动网络营销的政策法规等都有了极大的改观。目前网络营销已开始被部分中国企业采用,已活跃地介入企业的生产经营之中。
在中国这样一个农业大国,农村人口占总人口80%,农产品营销问题是解决“三农”问题的一个关键。自从我国加入WTO,中国信息化建设的不断推进,网络营销的发展对于中国农产品的营销来说,将带来许多机遇,对于促进中国农产品营销有着非凡的意义,中国农产品网络营销的全面开展指日可待。
本文通过在网络环境下对农产品的营销策略进行研究,分析当前农产品流通渠道不畅的问题,寻找建立适合网络时代的农产品营销渠道、减少流通环节、加快农产品的流通速度、解决农产品的“买难”和“卖难”问题、增加农民收入,探求解决农民增产不增收问题的新策略。
关键词农产品/网络营销/信息化/策略
Based on agricultural products of
the "vegetable box" network
marketing operation
ABSTRACT
Following the rapid development of the , the agricultural industry in China has entered a new developing stage. The agricultural product enterprises have to introduce modern marketing way and technique to adapt the circumstance of economic globalization. The marketing of agricultural products is a new marketing mode panying the rapidly work economy. It is the development orientation of China’s agricultural product enterprises in the future. The general condition of Chinese marketing is at a low level and it remains on the primary stage. The marketing started late but is developing at a high speed. The information-based infrastructure, marketing circumstance and rules pushing the marketing forward have greatly developed. Now the marketing has been adopted by the Chinese enterprises and involved in the whole production and sales.
At the same time, In China ,the quantity of farmers takes up 80% , where the sales of farm products is a key problem that bothers the solution of “Three--Auricles” problems.
In this paper ,using empirical and theoretical analysis of the method bining the influence of various agricultural products work factors , such as social environment ,technology environment , infrastructure , marketing c