文档介绍：SAMSUNG010605BJ-kickoff2
CONFIDENTIAL
Mobile petitor Analysis:
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2001
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the anization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not plete record of the discussion.
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SAMSUNG010605BJ-kickoff2
1
OVERVIEW PETITOR ANALYSIS FRAMEWORK
1. Background information
Location
Registered capital
Management team
Equity structure
Starting year
Number of employees
Era analysis
4. Value chain strategy
5. Organization and ownership
6. Financial performance
Focus on
Marketing, advertising and promotion
Distribution (channel and sales force)
Organization structure
Ownership structure
Sales
Profit
2. Strategy
3. Product/market
Mission
Vision
Corporate strategy
Market position
Key product offerings
Key customers
Value proposition
Geographic focus
Pricing
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SAMSUNG010605BJ-kickoff2
2
KEY ISSUES TO PROBE -
Strategy
Product/market
Value chain
strategy
Organization &
ownership
Financial
performance
How does position itself now and in 2005?
What are ’s product and value delivery system strategies that differentiate itself from petitors?
How does its current market position help achieve its goal?
What is ’s key product offerings and how does differentiate its products from petitors’?
What customer segments is targeting at?
In which geographic areas is strong or weak?
How does ’s product development meet customer requirement?
How do ’s distribution channels differ from petitors’?
Why does launch exclusive specialist shops?
How does provide customer services?
How much does invest in JVs and WOFEs in China, and what are the main drivers?
How anize to enable the JVs and WOFEs to work together?
How s