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毕业论文(设计)
题目跨国兼并热潮下
中国饮料行业的发展
院(系) 经济学院
专业国际经济与贸易
学生姓名
成绩
指导教师(职称) 讲师
2010年5月26日
诚信声明
本人郑重声明:所呈交的毕业设计(论文)是我个人在导师指导下, 由我本人独立完成。有关观点、方法、数据和文献等的引用已在文中指出,并与参考文献相对应。据我查证,除了文中特别加以标注和致谢的地方外,论文中不包含其他人已经发表和撰写的研究成果,也不包含为获得其他教育机构的学位或证书而使用过的材料。
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毕业论文(设计)作者签名:
签名日期: 年月日
摘要
近年来,随着中国进一步的对外开放,越来越多跨国公司进入中国。同时,不少国内公司也希望与跨国公司并购,实现自己做大做强的愿望,于是跨国并购案屡见不鲜。饮料行业是中国对外开放最早的行业之一,也是跨国公司在华并购进行的如火如荼的一个行业。
面对国内饮料行业2/3的市场为外资企业占据、国外企业兼并我国本土企业愈演愈烈的现实,针对目前我国饮料生产企业的现状,作者分析了跨国兼并对我国饮料行业的利弊以及我国饮料行业存在的问题,最后探寻何种方式才是真正有利于我国饮品产业发展的良策,为民族企业在自身发展过程中提供了一个适合现状的发展模式。
关键词:跨国兼并;饮料行业;现状;发展
Abstract
In recent years, with the further opening to the world, more and more multinational corporations (MNC) are entering the Chinese market, and the quantities of cross-border M&A cases are increasing at a rapid speed. Meanwhile, many domestic corporations are eager to cooperate and merge with the MNC in order to grow faster and stronger. So, the cases of cross-border M&A are nothing new by now. The beverage industry is one of the earliest industries opened to the world, and the cross-border M&A are going on like a raging fire.
Faced with the reality that two thirds of the domestic beverage market is occupied by foreign-funded enterprises and cross-border M&A are getting fiercer in China’s beverage industry day by day, the author analyzes the advantages and disadvantages of multinational M&A and the problems in our domestic beverage industry. All analyses are based on the current situation of China’s native beverage industry. Finally, proper strategies are put forward which are the most beneficial to China’s beverage industry, and the most suitable development pattern for China’s native beverage manufacturers is suggested.
Keywords: Cross-border M&A; Beverage industry; Current situation; Development
目录
绪论 1
一、我国饮料行业的现状 2
(一)研究跨国兼并热潮下中国饮料行业的发展的必要性 2
(二)中国饮料行业现状 2
4
、茶饮料等领域 4
5
(三)中国市场在国际饮料市场中