文档介绍：本科生毕业论文(设计)
题目成都教育培训机构网络营销策略分析
学院工商管理学院
专业电子商务
学生姓名
学号 mmm 年级 2007
指导教师 mmm
教务处制表
2011-05-19
目录
3
5
5
6
9
9
9
10
10
13
6c营销策略 13
(customer strategy) 13
(cost strategy) 13
strategy) 14
(convenience strategy) 15
(credit strategy) 15
(creation strategy) 15
点对点营销策略 16
16
16
网络营销具体方式 16
17
17
18
18
18
18

成都培训市场自1995年兴起之后,迅速发展,成为除北京、上海、广州之外的培训第四城。而线下营销的方式已大致成熟,如何针对消费者进行行之有效的网络营销就成为了各大培训机构争相占领的高地。在这种背景下,探讨针对成都培训市场的网络营销策略,对成都培训机构的发展,具有重要的意义。
本文以成都培训机构为研究对象,针对培训市场和网络营销的特点,运用电子商务、网络营销等学科的知识,对网络营销的策略进行探讨。思路是:首先对现有成都培训机构网络营销环境的分析,剖析行业机会;接下来对其现有的网络营销的进行分析,了解并清楚认识已有的网络营销策略及其效果;最后对消费者进行具体分析,运用6c营销实施具体的营销策略,并分析相应的效果。
目前,电子商务发展迅速,各行业企业都紧锣密鼓抓住机会,希望通过独特的电子商务战略,在本行业中异军突起。本文通过对成都市场的网络营销策略分析,提出“点对点”、“6c”的具体营销策略,将对成都培训机构及其他地方的培训机构在实施网络营销时提供借鉴意义。
关键字: 6c营销策略、点对点营销策略
Abstract
Since 1995, the training market in Chengdu has developed very fast,。In addition to Beijing, Shanghai, Guangzhou City, Chengdu rank four in the training market. The live marketing is mature enough after so many years, persuing an effective way of work marketing e a major task for us.
In this text, I study the strategies work marketing of the training market in Chengdu. The idea is: First, the analysis of marketing environment, work of existing training institutions and the industry opportunities in Chengdu; then, the analysis of the work of marketing and weaknesses, and its effects; Finally, specific analysis of consumers, the use of 6c to implement specific marketing strategies of marketing and analyze the corresponding results.
Based on the analysis of work marketing strategy in Chengdu, I put forward the "point to point "and "6c" marketing strategies. It makes some difference both in Chengdu and other pl