文档介绍：ABSTRACT
The retail sector is an important part of a country's economic and its development trends reflect a country's overall economic trends. Specifically, the retail trade reflect a barometer of the economic situation of a country or region, whether the national economy is reasonable, first in the circulation, or in the consumer market manifested.
Since the 1990s, especially in the opening to the outside world, driven by China's accession to the WTO, China's retail industry maintained a good momentum of sustained and rapid development, China's retail industry to speed up opening up the pace, while international retail giants step up to enter the pace of China, the domestic retail industry is facing tremendous pressure and challenges. With the entry of foreign capital, China's retail performance of co-existence of old and new formats, rapid increases in the scale of the market towards the concentration and the level of modernization to improve.
In the process of internationalization of the world retail, Wal-Mart has e a prominent representative of it to create the myth of the retail industry. Wal-Mart to enter China in 1996 opened the first Wal-Mart shopping plaza and Sam's Club stores in Shenzhen. Wal-Mart operates a variety of formats, including shopping malls, Sam's Club stores, munity shops and so on. As of March 1, 2012, Wal-Mart has opened 370 stores in China and di