文档介绍：Unit-1
Teaching Aim
Reading I
Reading II
Extended Activities
UNIT
Teaching Aim
Teaching Aim
Unit 1 Essentials of Business
1. Cognitive Information(认知信息): Basic Concept of Business
2. Language Focus(内容重点)
— Key Words: I. production, manufacture, service, merchandise, trade, land, labor, capital, entrepreneurship, distribute, plish, perform, go bankrupt, creditor, venture, profit; II. company, firm, a business, wholesaler, retailer, competitor, rival, compete, go into business, go out of business
Teaching Aim
Teaching Aim
Unit 1 Essentials of Business
— Phrases: I. relate ... to/with, be extracted ... from, be responsible for, make ... of value, look for, decide on, up to, refer to, pay for, distribute ... to/among; II. in bulk, compete for, keep ahead of, have an advantage over, give an edge on
— Word Study: risk, perform, replace, limit, share
— Useful Structures: V+ ing as subj.
“where ...” relative clause
not ... unless ...
“whether ...” concessional clause
— Grammar: Countable and Uncountable Nouns
Teaching Aim
Teaching Aim
Unit 1 Essentials of Business
3. Communicative Skills (交际技能)
— Expressions: Expressions of “Meeting People”
— Reading: Timetables
4. ic Review (语音复习): Front Vowels
Background Information
Reading I
Reading I
Unit 1 Essentials of Business
Pre-reading
Text
New Words and Expressions
Exercises
Post-reading
UNIT
Pre-reading-II
Pre-reading II
Unit 1 Essentials of Business
1. Are you interested in business? Why or why not?
2. What activities do you think can be labeled as business activities?
3. Have you ever been involved in any business activities before? Describe it.
4. What do you think is important for ess in today’s business world?
Keys:
4. These points are often thought to be key to business ess: good management; adequate planning; sufficient financial resources; healthy cash flow; controlled spending and the ability to collect money owing; effective marketing; a good product and service.
Pairwork: Discuss