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第 28 卷第 6 期沈阳工业大学学报 Vol 28 No 6
2 0 0 6 年 1 2 月 Journal of Shenyang University of Technology Dec. 2 0 0 6
文章编号: 1000 - 1646 (2006) 06 - 0705 - 06
跨国公司国际战略联盟合作伙伴选择的探索
赵涤非, 卢惠平
(福州大学管理学院, 福州 350002)
摘要: 在跨国公司国际性联盟的组成过程中,伙伴选择及优化具有非常重要的理论和现实意义.
对跨国公司战略联盟合作伙伴的选择进行定量的分析,将合作伙伴的选择分为三个阶段:利用模糊
聚类对合作伙伴进行初步选择;基于模糊综合评判法的综合评价;基于加权择近优化原则的决策选
择. 对于不同的选择阶段,分别提出了不同的评价指标,以便迅速地选出潜在的合作伙伴,并全面合
理地选出较优的合作伙伴,为第三阶段的优化选择做准备. 同时由于传统的双边联盟已经向多边联
盟发展,也尝试用多目标决策分析法对联盟中合作伙伴数量的确定进行初步的探索和研究.
关键词: 跨国公司; 战略联盟; 合作伙伴; 模糊综合评判; 三阶段选择
中图分类号: F 421. 34 文献标识码: A
Research on selecting cooperative partner of international strategic
alliance for multinational corporations
ZHAO Di fei , LU Hui ping
(School of Management , Fuzhou University , Fuzhou 350002 , China)
Abstract : The selection of cooperative partner in strategic alliance had been analyzed quantitatively. The
selection process was divided into three stages including preliminary choice on the basis of the fuzzy cluster ,
comprehensive appraisal based no fussy evaluation , and selection decision according to weighted nearest
optimization. Different indexes were proposed separately at each stage to select the potential cooperative
partner quickly and to prepare for the third stage. Since the traditional bilateral alliance had been evolving
into multilateral ones , the determination of the number of cooperative