文档介绍:As a means to disseminate传播information, advertising English must pact紧凑、简洁, vivid, visual, emotional and attractive. Therefore, morphology in advertising is quite different mon English.
The function of advertising is to provide information, attract consumer, exploit market, and promise the quality. Therefore, advertisement must pay attention to its impelling强迫 language, and the first step is to use popular and oral language to make it easy to understand and memorize.
The Self-Made woman.
She’s living better all the time.
白手起家的女性,生活得更加美好。
Sophisticated sweet-to-drink Pink Lady.
(高级,可口的红粉佳人.)
Evergreen. Round-the-world service.
(长青,环球的服务.)
Kodak Single-use-cameras take pictures where you wouldn’t normally take your camera.
(柯达一次性相机在你通常不带相机的场合拍出不平凡的照片.)
Soft sweater with an easy-going attitude
(柔软的运动衫,舒展的姿态.)
Take-it-easy terry, fortable priced.
(疏松的毛织物,价格使人倍感舒适
Take time. Any time.
(无论何时,享受生活。)
连用两个time,语言简洁、明快。
(2) The colorful world doesn’t stop when it’s nighttime.
(夜晚时分,这里的世界依然五彩缤纷。)
寥寥数语,却能吸引旅客在此过夜,多么富有
For twogether the ultimate all inclusive one price sun-kissed holiday.
两人共度一个阳光灿烂的假日,一切费用均包括在单人价格之内。
Hi-fi, hi-fun, hi-fashion, only from Sony.
(高度保真,高级趣味,高尚名流,来自索尼。
The label of achievement 功成名就的标志
Natural herb. Pure honey. 天然药材,纯正蜂密
Fresh up with Seven-Up. 君饮七喜,提神醒脑
It’s for a lifetime 你的人生伴侣
We would never say the new Audi A