文档介绍：Thorsten Wiesel, Bernd Skiera, & Julián Villanueva
Customer Equity: An Integral Part of
Financial Reporting
Recent initiatives demand information that supplements plements a firm’s financial statements to bridge
the gap between financial statement capabilities and financial reporting objectives. Such information assists
investors’ decision making by explaining the main trends and factors that underlie the development, performance,
and position of the firm’s business. Firms that aim to increase the value of their customer base should report
forward-looking customer metrics because such reports align customer management with corporate goals and
investors’ perspectives. The authors propose a means to report customer equity that enables investors—the
“consumers” of financial reports—to monitor firms’ performance with respect to their customer assets. Furthermore,
they develop a specific model flix and apply it to quarterly data from September 2001 to September 2006.
Keywords: customer equity, position, financial reporting, customer lifetime value
he objective of financial reporting is to provide infor- Specifically, the information requested in the “Manage-
mation to help current and potential investors, credi- mentary” should be future oriented, understand-
Ttors, and other users (hereinafter, investors) assess the able, relevant, reliable, parable and should provide
amounts, timing, and uncertainty of prospective cash an “analysis through the eyes of management”(IASB 2005,
receipts (Financial Accounting Standards Board [FASB] p. 20). Examples of such information include details about
1978; International Accounting Standards Board [IASB] the nature of the business, key resources, risks and relation-
2004). However, the IASB’s (2004) Framework for the ships, and performance measures and indicators. Moreover,
Preparation and Presentation of Financial Statements the IASB (2005) discussion paper explicitly mentions cus-
acknowledges that financial s