文档介绍：《中国好声音》的营销策略分析
营销092:xx 指导老师:xx
(xxxxxxxxx管理学院陕西西安 710021)
摘要:随着人们物质生活的提高,在精神娱乐方面有了更多的需求,众多的娱乐节目充斥着各个角落,中国好声音以其独特的运作模式和营销策略刺激了国人的眼球,为娱乐节目的丰富和发展注入了新鲜的血液。本文主要对中国好声音的营销策略进行分析,同时探讨好声音节目面临的问题以及如何进行节目的维护。
关键词:需求,事件营销,微博病毒
Analysis on the Marketing Strategies of "The Voice of China"
ABSTRACT:VAT is for goods production and circulation in each link of the new value modity value added tax, so called "value added tax". According to foreign purchase the different ways of disposal of fixed assets, value added tax can be divided into production VAT, e-producing VAT and consumption-based value-added tax three. Since January 1, 2009, in keep the VAT rate constant premise, allow the nationwide (regardless of area and industry) all general VAT taxpayers deduction its new purchase equipment contains the input tax, not after deduction of the input tax carried forward to continue deduction. In this paper the ings of production-based value-added tax, the necessity of the transformation of value-added tax and the transformation of value-added tax on the further thinking.
KEY WORDS: transformation of VAT,production-based VAT,consumption-based VAT
1《中国好声音》简介
《中国好声音—The Voice of China》,源于荷兰节目《The Voice of Holland》,手中购买《The Voice》的中国版权后,联合浙江卫视强力打造的中国大型专业音乐真人秀节目。于2012年7月13日正式在浙江卫视播出。中国好声音不仅仅是一个优秀的选秀节目,更是中国电视历史上真正意义的首次制播分离。刘欢、那英、庾澄庆、杨坤四位著名歌手将作为明星导师言传身教,为中国乐坛的发展提供一批怀揣梦想、具有天赋才华的音乐人,树立中国电视音乐节目的新标杆