文档介绍：专业导论
视觉传达设计
munication design
目录
专业介绍··································································································································································································1
专业课程学习······················································································································································································2
就业方向··································································································································································································3
自己的观点····························································································································································································4
在大二时才接触了专业导论课,在大一时接受的是统一的设计基础课程。在为期三天的导论课里,在老师的引导下对这个专业有了更多认识。
专业介绍
视觉传达其内容包括:报刊环境视觉设计、杂志、招贴海报及其他印刷宣传物的设计,还有电影、电视、电子广告牌等招贴媒体,它们把有关内容传达给眼睛从而进行造型的表现性设计统称为视觉传达设计电影海报,简而言之,视觉传达设计是“给人看的设计,告知的设计”——(日本《ザィン辞典》)。在此之前称之为商业美术、装潢设计、平面设计等一般专业人士面设计”。“视觉传达设计”、“平面设计”两者所包含的设计范畴在现阶段并无大的差异,“视觉传达设计”、“平面设计”在概念范畴上的区分与统一,并不存在着矛盾与对立。视觉传达设计这一名称给了这个专业更好的定义。
视觉传达设计是通过视觉符号来传达设计的设计方式。媒体化和媒体的快速发展和,视觉传达由一网点平面化的传达方式开始向动态化,综合化发展,从单一媒体跨越到多媒体,从二维平面到三维立体空间。从传统的印刷产品更多转化到虚拟信息形象的传达。广告作为视觉传达的重要形式,也在数字多媒体技术的推动下发生了质的飞跃。网络广告、数字影视广告、多媒体电子显示屏、多媒体互动广告等新一代的广告视觉传播方式以飞速发展的趋势渗透到社会生活的各个方面。所谓多媒体,即多种信息媒介的综合。多媒