文档介绍：毕业设计(论文)
题目: 浅论广东大学生旅游市场的开发
学生姓名:
学号:
班级:
专业: 工商管理(旅游与酒店管理)
所在系: 管理系
指导教师:
浅论广东大学生旅游市场的开发
摘要
青年学生们在经历过一连串疲惫劳累的应试高考的洗礼后,迎接他们的便是精彩舒适,自由奔放的大学生活。他们开始拥有了许多可自由支配的时间和金钱,开始交往五湖四海的朋友,开始追求新事物的刺激,而这一切便经由旅游来帮助他们实现。虽然大学生们有强烈的出游愿望,但他们还缺乏一定的旅游经验,还缺乏一定的旅游知识,往往尽兴出去败兴而归,这也揭示了大学生旅游市场开发的严重不足。因此本文通过调查、走访等方法来研究大学生旅游市场存在的问题,如旅游范围窄小和旅游产品单一、大学生对旅游目的地了解缺乏主动性、普遍大学生缺乏主见性及分辨性等,并分析造成其地位下滑和被漠视的原因。目的是通过正确地分析大学生的心理特征来对广东地区大学生旅游市场进行有效的开发,提出了可行性的策略,如建立大学生旅游市场的网络体系,开拓大学生旅游市场潜在的人力优势,针对市场特性研发多种旅游方式等,希望能对广东大学生旅游市场的开发提供积极的建议。
关键词:广东;大学生;旅游市场;开发
STUDY ON GUANGDONG COLLEGE STUDENT TOURISM MARKET DEVELOPMENT
ABSTRACT
Graduating from boring and tiring high school, teenagers are glad to go to the exciting and free life of college. They usually have a lot of time and money to spend, and then they love to seek what are exciting to make friends. However, they make e true by tourism. Though the college students have strong feeling to go out for fun, but they lack experience and knowledge of tourism, and they fail to go for vocation finally. As a result, the article will discuss the problem and the reason why the tourism market fall down. And by analyzing the psychology characteristic of college students the tourism market would develop summarized by the survey questionnaire appears Students Travel Market this problem, such as tourism and tourism products narrow the scope of a single, college students understand the lack of initiative for tourism destinations, the general lack of assertive sexual and tell students and so summarize the issues raised against the feasibility of the strategy, such as the establishment of university students travel mar
work system, to develop the tourism market potential students manpower advantage for the market features a variety of tourism research methods.
Key words:Guangdong;college student tourism market;development
目录
1 绪论 1
研究的目的和意义..........................................................................................