文档介绍：GLGi: Mobile Media Consumption Trends
Thursday, June 7, 2007
Covent Garden Hotel, London
Paul Goode, Vice President, m:metrics
Council Member Biography
Paul Goode, vice president, product development & senior analyst for
M:Metrics, has been at the forefront of enabling the mobile content and
applications market since the mid-ies, as an innovator within
multinational panies. Most recently, Paul served as Director,
Managed Developer Programs for Metrowerks. Under his leadership,
Metrowerks assisted the major mobile operators and handset
manufacturers to create and run their developer and munities.
Paul came to Metrowerks from Motorola, where he oversaw the
entertainment server group, which delivered Motorola’s hosted java and
entertainment platforms. While in this capacity, Paul was a founder of the
Mobile Game Interoperability Forum, which he later merged into the OMA.
Prior to his work with in the mobile munity, Paul co-
founded Motorola’s merce venture, , which
enhanced broadcast radio with real-time music sales and interactive
advertising using voiceXML.
© 2007 Gerson Lehrman Group Inc., All Rights Reserved
Table of Contents
Introduction to M:Metrics
State of the content market (with a closer look on the effect of plan type, and length of device ownership)
Effect of 3G on consumption, and changes in unique subscribers by carrier
Game consumption trends for Orange and Vodafone, across territories
Benchmarks as indicators of subscribers’ behaviour, by operator (Italy)
Handset adoption trends by OEM (UK)
© 2007 Gerson Lehrman Group Inc., All Rights Reserved
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