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Business Research Methods - Nina Røhr Tunstall, IFI
Problem definition
(statement of
research objectives)
Selection of
basic research
method
Survey
Interview Questionnaire
Experiment
Laboratory Field
Observation
study
Secondary
data study
Research process IV
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Business Research Methods - Nina Røhr Tunstall, IFI
Survey methods
Types of survey
No direct contact
to respondent
Structured interview
(interview guide)
Focus interview
Focus group
Non-structured
interview
(in-depth)
Direct contact to
respondent
Telephone interviews
Personal interviews
Questionnaire
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Business Research Methods - Nina Røhr Tunstall, IFI
Survey Methods
Personal interviews
Telephone interviews
Door-to-door
Postal - mail interviews
Mall bination of methods
Questionnaire always needed
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Business Research Methods - Nina Røhr Tunstall, IFI
Factors munication during an interview
The interview situation:
Time
Place
Third persons
Norms
The respondent:
Social characteristics
Ability to respond
Willingness to respond
The researched topic:
Sensitive
Difficult
Interests
Fear
The interviewer:
Social characteristics
Ability to interview
Motivation
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Business Research Methods - Nina Røhr Tunstall, IFI
Personal interviews
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Business Research Methods - Nina Røhr Tunstall, IFI
Telephone interviews
mouth-to-ear - visualisation issues
feedback - probing - willingness
anonymity (sensitive topics) - more impersonal
central based interviewer - cost
callback issues - (see sampling errors - next)
speed - duration
simplicity - sampling (random digit calling)
cultural differences
questionnaire needed
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Business Research Methods - Nina Røhr Tunstall, IFI
Sampling errors in telephone interviews
Population
Sample
Telephone
No direct access
to telephone
No telephone
at home
Just moved etc.
Number available
Not at home
Interruption
Accept
interview
Secret number
Refuse
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Business Research Methods - Nina Røhr Tunstall, IFI
Self-administrated questionnaires