IBM Notebook Research.ppt

文档介绍：IBM Notebook Research
MNPD
Sony (China)
2003-9
IBM
Core
Culture
Customer
R&D
HR
Marketing Strategy
Positioning
Promotion
Channel
Price
Product
HR
System
Integrated
E-Biz
Branding
Market
Share
IBM Marketing Strategy Structure
IBM Culture
(1) Respect for the individual
(2) Service to the customers
(3) Excellence must be a way of life
(4) Managers must lead effectively
(5)Obligations to the stockholders
(6) Fair deal for the supplier)
(7) IBM should be a good corporate citizen
IBM Notebook Naming Way
X: eXtreme Portability. Middle end
T: Thin and Light for Travel high end
R: Reliable, Affordable Mobility , low end
A: Alternative to Desktop : now change to “G”
R series
R40
Price
LCD
CPU
OS(XP)
Mem
HD
Driver
Service
268422C
8,588


H
128
20
CD
1
2684N2C
8,999


H
128
20
CD
1
2684I8C
11,588


H
128
30
DVD
1
2272IAC
12,988


H
256
20
DVD
1
2681J3C
14,588


H
256
40
DVD
1
2272AC1
14,888


H
256
40
COMBO
1
2681J4C
15,288


H
256
40
COMBO
1
2722I1C
15,888


H
256
40
COMBO
1
2681J1C
15,988


H
256
40
COMBO
1
2682BC1
17,888
15

P
256
40
COMBO
3
2682Q2C
22,588
15

P
256
60
COMBO
3
2723GBC
22,588
15

P
256
60
COMBO
3
A4 size,, *313*254mm
X S