文档介绍：百事可乐调查报告篇一:百事可乐调查报告1 百事可乐的营销调研报告委托单位:10无双营销调研机构:最大风险调研时间: 黑龙江东方学院目录 . 引言····················································································································-3-数据分析与结果·····································································································-3-数据分析·········································································································-3- 性别及年龄差异···························································································-3-广告策略······································································································-4-百事的其他产品调查···················································································-4-消费者的购买场所分析·················································································-5-百事可乐的广告代言人的调查数据分析·····················································-6-百事可乐的促销方式调查·············································································-7-整合营销传播的中心思想是在与消费者的沟通中·······································-7-满意度调查··································································································-8-结果·························································································································-9- 现有市场以年轻男性居多·············································································-9-消费者获知途径以广告为主··········································································-9-最受青睐促销活动是买一赠一······································································-9-建议························································································································-9-以广告宣传为主要载体····························································································-9-产品代言人以年轻人喜爱的明星为主·····································································-9-将学生做为主要的销售群体····················································································-9-推出健康型饮品·································