文档介绍：魅族手机市场营销策划书篇一:JC魅族营销(市场营销策划) 市场营销学实践课业魅族手机营销策划姓名:许小云刘琳琳欧锦成目录一、前言.......................................................................................................................................1 二、策划目标.................................................................................................................................2 三、市场环境分析.........................................................................................................................2 (一)宏观环境分析(PEST)....................................................................................................2 ..........................................................................................................2 ..................................................................................................................3 ..................................................................................................3 ..........................................................................................................3 (二)微观环境分析...............................................................................................................3 .....................................................................................................3 .............................................................................................................4 .................................................................................................................6 .................................................................................................................7 .....................................................................................................................8 ..................................................................................................10 四、STP分析............................................................................................................