文档介绍：Spoken English For Foreign Trade
“十二五”职业教育国家级规划教材
中国人民大学出版社
Unit 14
Shopping Service
Learning Goals
After learning this unit, you will be able to
1. ask about the price, style, size, color of the goods;
2. ask for a discount;
3. ask about the model, use of appliances;
4. talk about online shopping;
5. master the basic expressions of shopping service
Contents
Part VII More to Learn
Part IV Model Dialogues
Part III Key Sentences
Part II Warm-up Activities
Part I Lead-in
Part V Role –play Activities
Part VI Task Practice
Part I Lead in
Purchase Process
What influences consumers to purchase products
or services? The consumer-buying process is plex matter. Consumers often go on an
information search to help them choose their
product. Sources of information include family,
friends, retail staff and in this digital age the
. The contains information about
products, product reviews and online product
forums. Information search may involve a visit to a
Part I Lead in
retail store to view products that the consumer
is interested in purchasing. Consumers also acquire
and store information for future purchases. Firms will
take such consumers into account when designing
their marketing strategies, in the hope that when
such a consumer is ready to buy they will use the
“stored” information about their product into account
and buy their products.
An evaluation system is particularly useful when
there is a large number of options. Marketing
strategies will try and influence this stage of the
process by highlighting product features that they
think will appeal to consumers. Appealing product
features will be emphasized on product packaging,
promotional materials and the manufacturer’s
websites.
Part I Lead in
After the evaluation process consumers will select the product
they would like to purchase. Once product may be a clear winner or
the consumer may have to prioritize their criteria to help them
select a product. The job of the seller is to ensure that