文档介绍：苹果电脑营销策划书
篇一:苹果电脑 macbook广告策划书中英
MacBook促销策划书
MacBook promotion planning books
一、市场调研
1市场营销环境
据中投顾问产业研究中心最新数据显示,笔记本电脑市场经过08年灾难性的第四季度后,09年2月份中本电脑代工厂商——pal)上周预测,在中本电脑市场将增长至多18%,此番预测令市场感到意外。
一、The market research
1、Marketing environment
According to the Investment Advisory Industry Research Center of the latest
data show that the notebook market in XX after a disastrous fourth quarter, the February XX accident recovery in demand in China. The world's second-largest notebook PC OEM manufacturers - Taiwan'pal Electronics (Compal) predicted last week, the market recovery in China under the leadership of the global notebook PC market this year will grow by up to 18% forecast surprised the market overwhelmed.
中投顾问数据分析显示,XX年上半年中国PC市场出货量与去年同期相比增长19%,预计XX年PC销售收入将上升%。
Investment Advisor in the data analysis shows that the first half of XX,
China's PC market, with shipments up 19% compared to last year, PC sales in XX will rise by %.
2、企业:苹果电脑国际有限公司,或苹果电脑股份有限公司,简称苹果电脑,puter, Inc.,总部位于美国加利福尼亚州的库比提诺,核心业务是电脑科技产品,目前全球电脑市场占有率为%。苹果电脑的Apple II于1970年代助长了个人电脑革命,其后的Macintosh接力于1980年代持续发展。最知名的产品是其出品的Apple II、Macintosh电脑、iPod数码音乐播放器和iTunes音乐商店,它在高科技企业中以创新而闻名。
2, the enterprise:puter International Limited, or puter,
Inc., referred to as puter, the English name of puter, Inc., Headquartered in Cupertino, California, USA, the core business puter technology products, the global PC market share percent. puter's Apple II in the 1970s contributed to the puter revolution, then the Macintosh Relay sustainable development in the 1980s. Its most famous product is produced Apple II, puters, iPod digital music player and iTunes music store, it is innovation in high-tech enterprise known.
3、产品:MAC(Macintosh,苹果电脑)区别于装配有微软Windows系统的电脑(PC),需要说明的是这里的PC puter(个人计算机)的简称,而是来源于最初由IBM销售的PC-DOS系统(Windows的前身),后来所有装配Windows系统的电脑被称为PC,而苹果电脑因装配自家的Mac OS系统,而称为MAC。Mac系统是苹果机专用系统,正常情况下在普通pc上无法安装的操作系统。
3, consumer analysis:MAC (Macintosh, puter) equipp