文档介绍：中国旅游电子商务的发展历程、现状及未来展望
风景园林与建筑学院、旅游与健康学院魏城荣
摘要: 旅游电子商务是旅游业和商务相结合的新兴产业。短短20年,我国旅游电子商务经历了起步的初期、迷茫的探索期和经营模式的转型期。依托计算机互联网的高速发展,我国旅游电子商务主要的经营模式为传统旅行社建立的旅游网站、门户网站的旅游频道、互联网旅游网站。营销模式主要为微博和点评式社交网站营销。旅游电子商务粗犷式的发展当然也存在着不少问题,经营模式的单一、区域发展不平衡、复合型人才的缺失、行业政策法规的不完善。对此我们提出对未来旅游电子商务的展望,旅游网站智能化、经营模式多元化、旅游品牌差异化、旅游服务个性化。
关键词: 发展历程现状未来展望
The development course, present situation and future prospects of China's tourism merce
Abstract: Tourism merce is a new industry bines tourism merce. In short 20 years, China's tourism merce has experienced the initial stage of the initial stage of the transition period and the transition period of the business model. Relying on the rapid development puter , the main business model of tourism merce in China is established by the traditional travel agencies, tourism websites, portals, travel sites. Marketing model mainly for micro-blog ment on the working site marketing. The development of tourism merce in the rough and of course there are a lot of problems, single, regional development is not balanced, the management mode of talents, lack of industry policies and regulations are not perfect. In this we put forward the prospect of the future of tourism merce, tourism website intelligent, diversified business model, tourism brand differentiation, tourism service personalization.
Key words: Development history, Present situation, Future prospe
目录
一、中国旅游电子商务的发展历