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麦肯锡--超越成本因素--中国外包的竞争优势.pdf

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文档介绍:CONFIDENTIAL
Beyond the Cost Frontier –
China Sourcing petitive Advantage
Shanghai – February 2, 2005
This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not plete record of the discussion.
BUILDING CHINA SOURCING VALUE, STEP BY STEP
Sourced volume
Stage 1:
Setting up winning process and infrastructure
A At Headquarter
• Gain mitment by
– Setting expansive aspirations from the top
– Stop the resistance
– Start with quick wins
– Sell into pany
B In China Stage 2:
• Getting the fundamentals right: Moving from cost advantage petitive advantage
– Organization enablers
– Decision making enablers D Supplier development and capability
– Overall/integration enabler • Strategy partnership
• Lean manufacturing introduction
C Between China and Headquarter
• Ensure smooth information and product E Global best-in-class procurement process
flow by • Clean sheet casting
– Clearly define roles and responsibilities • Linear performance pricing
– Set munication process • Reverse auction
– Set up IT and other systems
(as needed) F Time-to-market improvements
• Shifting key decisions to China
• Performing final DC activity in China
• Integrate design and manufacturing
Time
Source: McKinsey & Co. 1
THE FIRST STEP OF CAPTURING THE BENEFITS OF SOURCING FROM
CHINA REQUIRE STRONG HQ/MITMENT
Initiatives to address concerns
• Set high targets at the beginning
Set expansive
aspirations from the • Have very senior executives with authority
top and full mitment overseeing the
Typical concerns from
HQ/region initiative
• Sub-par quality from • Apply fact based approach to justify decision
new suppliers Stop the resistance • Syndicate with key personnel and gain

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